Kraft Foods Group is an American grocery manufacturing and processing company who’s headquarters are in Chicago. They are part of the Kraft Heinz Company. Recently in Good Houskeeping magazine, there was an ad from Kraft Company. It seemed innocent enough. It was an attempt to connect with the American public and affirm the family. Except the words Kraft used did not affirm the family, but rather assailed and under-minded the family.

Here is part of what was said,

“The days of a single blueprint for the ‘typical American family’ are gone. It’s not just what a family looks like today that has changed, but how we family (a verb)…we’re making it up as we go. And that’s not a bad thing; that’s a great thing. Because there is no rulebook for how to family, no right one way – just your way. So keep doing what you’re doing. Family how you family, as long as you’re doing it with love and conviction”.

Naturally, in a fallen world, some of us find ourselves in difficult family contexts. Today we have many who are wounded from divorce, or grieving the loss of a spouse or parent. But this reality is very different from what Kraft is promoting. Kraft is doing nothing less than redefining the family. Their word choice is deliberate and to the point. According to Kraft, as long as we are sincere and loving, there is no right or wrong way to be married or to have a family. This is nothing less than Kraft weighing in on the moral revolution in our culture.

Questions abound in regards to Kraft’s ad. What about two moms and no dad? What about two dads and no mom? What about a polygamous marriage? Polyandry? What about child marriage? How about open marriage? Group marriage? What about a communal cult living in an isolated village? Are there any moral boundaries at all as long as we “family” with love and conviction? The conclusions of Kraft’s line of thinking are truly tragic for a culture and a nation. Their statement is thus nothing short of moral insanity. In fact, it’s evil. Isaiah 5:20 says, “Woe to those who call good evil, and evil good”.

Kraft’s position continues the assault on the family as defined by God. That definition is one man and one woman for life in the covenant of marriage, with biological, and/or adopted and/or fostered children. While this may not be the context in which we find ourselves at any given season in life, it is clearly the paradigm that God sets forth in Scripture as His intended design for all time. To promote anything to the contrary is to find ourselves aligned against the Almighty and His agenda. Such an assault on God’s agenda cannot only damage ourselves, but also our culture.

by Jay Childs, Senior Pastor